Clear prompt structure
Define the goal, context, requirements and expected output. Practise checking an answer and improving it.
February cohort: in-house marketing and communications professionals
Practical AI workshop for professionals
In Latvian
From a work challenge to an AI approach you can test.
Two practical morning sessions for in-house marketing and communications professionals across industries. Learn to give AI clear instructions, build your own reusable agents and check their output in content, data and everyday work tasks.
- Dates and times
- 17.–18.02.2027.10.00–14.00
- Format
- Online
- 2 sessions · 8 hours
- Language
- Latvian
- Participation
- 299 € per person
- VAT included
Everyday work
Does any of this sound familiar?
- A campaign needs ideas, visual directions, copy and a publishing plan.
- Reports and data are spread across files, but you still compile the conclusions by hand.
- You keep giving AI the same context and want to build an assistant for recurring tasks.
From an idea to a practical exercise
Knowledge and techniques for your work
Learn how to build your own AI agents and reusable workflows, rather than just one campaign. In one practical example, we will give an agent brand context, have it ask questions to clarify the brief, and develop initial campaign ideas, visual sketches, copy options and a channel publishing plan. We will then revise the output based on feedback. We will explore a few examples selected for the group in depth; two sessions will not cover full implementation of every solution or automated publishing.
- In practice
- Techniques you can use in your work
- 6 weeks
- Shared support after the workshop
Who this is for
The February cohort is for professionals who handle marketing and communications within a company. Participants can come from different industries, with shared needs around ideas, content, reporting and recurring tasks. The techniques can also be applied to other parts of your work.
Before we begin
No previous AI experience is required. Before the workshop, you will complete a short survey about your daily work, recurring tasks and experience with AI. This helps me choose examples and exercises relevant to the group.
You will need a computer and an internet connection. We will confirm access to tools and any preparation before the workshop.
Practical programme
What we will try
Your own reusable AI agent
Build an agent's instructions, workflow and quality checks. Test it on a specific task and learn principles you can use to create other agents.
Ideas, visual sketches and copy
Develop ideas, initial visual sketches and copy options from a clear brief. Compare the options and refine them based on feedback.
Data and report analysis
Summarise documents and tables, look for patterns and missing data, and check conclusions. Separate facts from assumptions.
HTML reports and landing-page prototyping basics
Explore the basics of interactive HTML reports and a simple campaign landing-page prototype. This is not a course in building or publishing a complete website.
Step by step
From application to practice
- Application and personal follow-up
- Invoice and confirmation
- A short survey about everyday work
- Practice tailored to the group
- Using what you have learned at work
Alongside the workshop
What you will gain during and after the sessions
Practical experience
Try AI tools on tasks similar to those in your working day.
Knowledge for independent work
Learn to structure tasks, build your own AI agents and check their output. You can apply these techniques to other tasks in your work.
Materials and shared answers
Receive a selection of practical approaches and prompts, followed by six weeks of weekly practical email tips and shared answers to the group's questions.
Follow-up Q&A
One 45-minute online session to discuss questions that arise as you use what you have learned.
Your workshop host
Eduards Cers
My creative direction work at Radio SWH brings together advertising ideas, content and technical delivery. I am building ApprovalDock, a platform for reviewing and approving images, video, audio and PDFs. At Prestigo Media, I work on TV playout systems and bespoke technical solutions. In the workshops, I bring these perspectives together to help participants break down work tasks, try AI tools and check the results.
Before applying
Frequently asked questions
How will I receive an invoice?
I will contact you after receiving your application and prepare the invoice manually. The invoice will state the payment deadline; I will confirm your place after payment.
Can I apply less than a week before the workshop?
Submit an application or email eduards@cers.lv. We will discuss availability individually.
What if my organisation needs a structured electronic invoice?
We will agree the required document format and delivery method before payment.
What work data can I use?
Use anonymised examples. Do not provide personal or sensitive data, passwords, confidential documents or trade secrets.
Does the price include individual technical implementation?
Individual consulting, complex integrations and software development are outside the programme. This is not advanced programming or machine learning training.
What are the cancellation terms?
I will send participation, rescheduling and cancellation terms with the offer before payment. Submitting the form alone does not confirm participation.
17.–18.02.2027. 10.00–14.00
From a work challenge to an AI approach you can test.